WHY EXP?
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#glassEXPlorer
Well, I’ve officially joined the ranks of the Google Glass Explorers (please hold your applause). All it took was a simple Google+ status: #ifihadglass I would pioneer the use of hands free AR in the experiential marketing space to develop richer events with less environmental impact. In the weeks after Google doled out invites to the … Continue reading
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Remember the Infinite Monkey Theorem? That, essentially, given enough time and space a monkey, typing at random, could eventually recreate the collected works of Shakespeare? Well, it now looks like there’s a better non-human for the job. Or, at the very least, a much more efficient one. You guessed it: robots. Well, not really “robots” (like the … Continue reading
I caught a piece from Wired last year about R/GA Director of Business Strategy Jess Greenwood’s take on how the transformation economy (or, as some call it, the experience economy) will shift advertising as we know it. While I tend to roll my eyes at the never-ending list of things that “shift advertising as we know it”, I did appreciate her insistence on the growing significance … Continue reading
Mobile devices are empowering people in so many unique and marvelous ways that you sometimes wonder when a limit will be reached. Then, something comes along that proves boundaries exist to be broken. For example: controlling water with a Samsung phone. I love this video, not only for the result (how cool is that?), but … Continue reading
Red Bull has long been a leader in the experiential marketing space; the brand was built on the back of branded entertainment (which, more often than not, is live entertainment). The most admirable characteristic of their strategy, to me, is their willingness to test its limits – to defy the expectations placed upon an energy … Continue reading
I’ve talked about the ways technology seeks to embed itself into the physical world, but, thus far, very few examples have been extended beyond proof of concept and provided a necessary, real world solution. But now, on Kickstarter, there’s Everpurse, the purse with a built-in phone charging pad: How simple (but awesome) is that? … Continue reading
As consumers grow increasingly comfortable with online shopping (and boy, are they getting comfortable), the future of brick and mortar retail outlets is getting more and more hazy. Some corners are even suggesting that they will disappear altogether. Which is why it raised eyebrows when, earlier this year, the successful online-only apparel store Bonobos announced a wild … Continue reading
In the olden days (read: 2007), we at On Board positioned ourselves as “community marketing experts”. We touted the benefits of personal connections and direct, face to face conversations between brands and consumers. We showcased the potential reach and influence of word of mouth marketing and how a comment from a friend could carry more … Continue reading
When I was at SXSWi, I caught an interesting presentation from Jane McGonigal on the impact gaming can have in everyday life (check out her recent contribution to Big Think for a summary). Essentially, McGonigal suggested: Gaming is an enjoyable experience and what is life if not the pursuit of enjoyable experiences Gaming is an essential … Continue reading
Stop me if you’ve heard this before, but: content is king. I know, nothing new. Since Bill Gates famously declared content’s place at the center of brand communications in 1996, this mantra has been lifted up and touted from a number of different angles and has always remained relevant, whether it’s SEO, B to B, traditional and … Continue reading
