Many outlets today are discussing Google’s new Consumer Survey feature – a pay for content model that will essentially provide users access to premium content if they answer a few questions about a product or its brand. I read a number of pieces about it, but was drawn to the one penned by Megan Garber … Continue reading
In a recent article for Fast Company, Saatchi and Saatchi’s Jacob Braude provides an insightful overview of the cognitive science behind the Ad World’s growing interest in physical experiences. I won’t go into the finer details of his points because he lays them out very well on his own, but I will offer two amendments: 1) … Continue reading
What is the answer to the simple question: “what do you do?” For me, it becomes more difficult everyday. What was once “event marketing” or “promo marketing” has shattered into a thousand pieces, each as sharp and reflective as the next. How can I align myself with one when I, at times, use them all? … Continue reading
Here’s something I read about about a year ago but got to see up close and personal while down in South By Southwest: the Smart Wallet. Out of MIT’s Media Lab, these wallets are linked to the the spending plan set in your online bank account and become harder to open the closer you are … Continue reading
WELCOME! This is the first post of our blog: Why EXP? So, it seems fitting to start with answering the title question. I’ll give it a shot. I believe that marketing and advertising is at a crossroads (big news, I know). I won’t go into all the gory details, the journey from Don Draper to … Continue reading
