As people are further consumed by their computer/tablet/phone screens, creatives are having fun bringing what’s on those screens to life in the physical world. We’ve seen this conceptual thread emerge in a number of ways – from Angry Birds to Fruit Ninja - but the one that stands out to me is a bit more retro. Meet EBALL, an activation from Smart Car … Continue reading
For all the resources that businesses pour into driving retail traffic, sometimes it just takes one loyal customer willing to spread the word. Even if your business is an imaginary arcade. Caine’s Arcade - the short film about 9-year-old Caine Monroy creating and promoting a homemade arcade in his father’s auto parts store – has gone from … Continue reading
Sometimes, the best ads are the ones that are impossible to simply call “ads”. Case in point, TNT’s Drama Button: The lines between marketing disciplines are incredibly blurred: the piece drives the narrative of a 30 second spot but tells it over the length of an online video using a live experience. As a commercial, … Continue reading
If you couldn’t grasp the significant value of mobile before, you have a pretty good benchmark now: Facebook announced it acquired Instagram today for a billion dollars. There are a number of implications to this deal – the transference of user information, the future of the interface, the mind blowing amount of funny money passing … Continue reading
The title of this New Yorks Times piece alone is worth the price of admission: “Electronic Dance Concerts Turn Up Volume, Tempting Investors” (can’t you just see all the old rich men being roused by the sirens of bright light and strange sound?). Though unintended, this image actually carries through the content, which discusses why … Continue reading
Everyone seems to be commenting on this today so I will too (I hate feeling left out). Check out Google’s Project Glass: I’ve been anxiously awaiting this product and, based on the vision set forth in the above teaser video, my anticipation only grows. If successful, innovations like this will get faces out of phones without sacrificing their valuable digital … Continue reading
The brain is who we are. It holds our personality, our emotion, our perspectives, and the logic that distinguishes us from all other life on our planet. Yet the brain is fragile: it needs a skull for protection, it needs a flow of blood to function, it needs limbs to carry out orders. Recently, however, technologists … Continue reading
The Union, one of our WPI partner agencies out of Scotland, passed along a creative way they embedded a client’s message into a live moment. Check it out: You can see the crowd – so conditioned to the moviegoing experience – is really caught off guard by the interaction between the live audience member and … Continue reading
I caught an interesting comment from Coca-Cola CFO Gary Fayard about the diminishing value of the 30 second commercial spot. Such a major shift in communication strategy may seem like a leap, but it is far and away the best opportunity to Coke to survive – and even thrive – in a cultural climate that is becoming … Continue reading
