When I was at SXSWi, I caught an interesting presentation from Jane McGonigal on the impact gaming can have in everyday life (check out her recent contribution to Big Think for a summary). Essentially, McGonigal suggested: Gaming is an enjoyable experience and what is life if not the pursuit of enjoyable experiences Gaming is an essential … Continue reading
In response to a recent job posting for a Sports Editorial Associate Producer, Fast Company is hypothesizing that Twitter is on a quest to develop original content. Though the role (and the subsequent explanation of the posting) could mean a number of things – my guess is they are developing thought leadership for outside organizations – the … Continue reading
Stop me if you’ve heard this before, but: content is king. I know, nothing new. Since Bill Gates famously declared content’s place at the center of brand communications in 1996, this mantra has been lifted up and touted from a number of different angles and has always remained relevant, whether it’s SEO, B to B, traditional and … Continue reading
