Well, I’ve officially joined the ranks of the Google Glass Explorers (please hold your applause). All it took was a simple Google+ status: #ifihadglass I would pioneer the use of hands free AR in the experiential marketing space to develop richer events with less environmental impact. In the weeks after Google doled out invites to the … Continue reading
Remember the Infinite Monkey Theorem? That, essentially, given enough time and space a monkey, typing at random, could eventually recreate the collected works of Shakespeare? Well, it now looks like there’s a better non-human for the job. Or, at the very least, a much more efficient one. You guessed it: robots. Well, not really “robots” (like the … Continue reading
For better or worse, I’ve worked in the experiential space for just under seven years. For better: I’ve succeeded and failed at enough things that I know, much more quickly than most who are new to the field, what will or will not succeed. For worse: I occasionally get too locked into what’s has worked … Continue reading
I caught a piece from Wired last year about R/GA Director of Business Strategy Jess Greenwood’s take on how the transformation economy (or, as some call it, the experience economy) will shift advertising as we know it. While I tend to roll my eyes at the never-ending list of things that “shift advertising as we know it”, I did appreciate her insistence on the growing significance … Continue reading
Mobile devices are empowering people in so many unique and marvelous ways that you sometimes wonder when a limit will be reached. Then, something comes along that proves boundaries exist to be broken. For example: controlling water with a Samsung phone. I love this video, not only for the result (how cool is that?), but … Continue reading
Here’s an idea that is especially poignent as we fill up on all that we are thankful for (it’s not just about turkey, guys). In union with a long list of partners, Mashable is using their position as a collector and displayer of digital trends to ignite a movement, #GivingTuesday: The benevolent spirt aside, I’m … Continue reading
Red Bull has long been a leader in the experiential marketing space; the brand was built on the back of branded entertainment (which, more often than not, is live entertainment). The most admirable characteristic of their strategy, to me, is their willingness to test its limits – to defy the expectations placed upon an energy … Continue reading
I’ve talked about the ways technology seeks to embed itself into the physical world, but, thus far, very few examples have been extended beyond proof of concept and provided a necessary, real world solution. But now, on Kickstarter, there’s Everpurse, the purse with a built-in phone charging pad: How simple (but awesome) is that? … Continue reading
As consumers grow increasingly comfortable with online shopping (and boy, are they getting comfortable), the future of brick and mortar retail outlets is getting more and more hazy. Some corners are even suggesting that they will disappear altogether. Which is why it raised eyebrows when, earlier this year, the successful online-only apparel store Bonobos announced a wild … Continue reading
Sometimes, it’s the simplest gestures that make you smile. This is the inspiration behind the Brighter Day Project, a campaign for happiness that has recently popped up in Connecticut. The premise is simple: to give people a brief moment of levity through signs placed in their everyday world. There’s nothing cutting edge about the signs … Continue reading
