Remember the Infinite Monkey Theorem? That, essentially, given enough time and space a monkey, typing at random, could eventually recreate the collected works of Shakespeare? Well, it now looks like there’s a better non-human for the job. Or, at the very least, a much more efficient one. You guessed it: robots. Well, not really “robots” (like the … Continue reading
For better or worse, I’ve worked in the experiential space for just under seven years. For better: I’ve succeeded and failed at enough things that I know, much more quickly than most who are new to the field, what will or will not succeed. For worse: I occasionally get too locked into what’s has worked … Continue reading
Here’s an idea that is especially poignent as we fill up on all that we are thankful for (it’s not just about turkey, guys). In union with a long list of partners, Mashable is using their position as a collector and displayer of digital trends to ignite a movement, #GivingTuesday: The benevolent spirt aside, I’m … Continue reading
Sometimes, it’s the simplest gestures that make you smile. This is the inspiration behind the Brighter Day Project, a campaign for happiness that has recently popped up in Connecticut. The premise is simple: to give people a brief moment of levity through signs placed in their everyday world. There’s nothing cutting edge about the signs … Continue reading
In the olden days (read: 2007), we at On Board positioned ourselves as “community marketing experts”. We touted the benefits of personal connections and direct, face to face conversations between brands and consumers. We showcased the potential reach and influence of word of mouth marketing and how a comment from a friend could carry more … Continue reading
In response to a recent job posting for a Sports Editorial Associate Producer, Fast Company is hypothesizing that Twitter is on a quest to develop original content. Though the role (and the subsequent explanation of the posting) could mean a number of things – my guess is they are developing thought leadership for outside organizations – the … Continue reading
Stop me if you’ve heard this before, but: content is king. I know, nothing new. Since Bill Gates famously declared content’s place at the center of brand communications in 1996, this mantra has been lifted up and touted from a number of different angles and has always remained relevant, whether it’s SEO, B to B, traditional and … Continue reading
For all the resources that businesses pour into driving retail traffic, sometimes it just takes one loyal customer willing to spread the word. Even if your business is an imaginary arcade. Caine’s Arcade - the short film about 9-year-old Caine Monroy creating and promoting a homemade arcade in his father’s auto parts store – has gone from … Continue reading
If you couldn’t grasp the significant value of mobile before, you have a pretty good benchmark now: Facebook announced it acquired Instagram today for a billion dollars. There are a number of implications to this deal – the transference of user information, the future of the interface, the mind blowing amount of funny money passing … Continue reading
